Privacy Policy

1. Information We Collect

1.1 Personal Information

When you create an account or use our services, we may collect:

• Name and contact information (email address, phone number)
• Account credentials (username, password)
• Billing and payment information
• Communication preferences

1.2 Beauty Profile Information

To provide personalised recommendations, we collect information about:

• Skin type and characteristics
• Skin concerns and goals
• Product preferences and allergies
• Previous skincare experiences
• Age range and lifestyle factors

1.3 Usage Information

We automatically collect certain information when you use our website:

• Browser type and version
• IP address and device information
• Pages visited and time spent
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

2.1 Providing Our Services

We use your information to:

• Create and manage your beauty profile
• Generate personalised product recommendations
• Provide expert skincare advice and support
• Process payments and manage subscriptions
• Send service-related communications

2.2 Improving Our Services

Your data helps us:

• Analyse usage patterns and preferences
• Enhance recommendation accuracy
• Develop new features and services
• Conduct research and analytics

2.3 Marketing Communications

With your consent, we may send you:

• Product recommendations and skincare tips
• Special offers and promotions
• Newsletter and educational content
• Updates about our services

You can opt out of marketing communications at any time using the unsubscribe link in our emails or by updating your account preferences.

3. How We Share Your Information

3.1 Third-Party Service Providers

We may share your information with trusted service providers who assist us with:

• Payment processing (we never store complete credit card details)
• Email delivery and marketing platforms
• Analytics and performance monitoring
• Customer support services
• Cloud hosting and data storage

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.2 Partner Brands

When you purchase products through our affiliate links, we may share limited information necessary to complete the transaction. We partner with reputable brands like Pippa of London who maintain their own privacy policies.

3.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Enforce our Terms of Service
• Prevent fraud or security issues

3.4 What We Don't Do

We never sell your personal information to third parties. Your beauty profile and personal data remain confidential and are used solely to provide you with personalised recommendations and services.

4. Data Security

We implement industry-standard security measures to protect your information:

• SSL/TLS encryption for data transmission
• Secure, encrypted databases
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

While we strive to protect your personal information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest standards.

5. Your Rights and Choices

5.1 Access and Correction

You have the right to:

• Access your personal information
• Update or correct your beauty profile
• Request a copy of your data
• Update your communication preferences

5.2 Data Deletion

You can request deletion of your account and associated data at any time. Some information may be retained for legal or legitimate business purposes as required by law.

5.3 Cookie Management

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

5.4 Marketing Opt-Out

Unsubscribe from marketing emails using the link in any promotional message, or update your preferences in your account settings.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and usage patterns
• Provide personalised content and recommendations
• Measure marketing campaign effectiveness

Types of Cookies We Use:

• Essential Cookies: Required for website functionality
• Performance Cookies: Help us improve our website
• Functional Cookies: Remember your preferences
• Marketing Cookies: Deliver relevant advertisements

7. International Data Transfers

Mersonal operates from the United Kingdom. If you access our services from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate.

We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

8. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When data is no longer needed, we securely delete or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for material changes

Your continued use of our services after changes constitute acceptance of the updated Privacy Policy.

11. Contact Information

12. Your GDPR Rights (UK & EU Residents)

If you are located in the UK or European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to certain data processing activities
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us using the information provided above. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.